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What started as a humble idea soon evolved into an enterprising concept and led to an establishment of a unit to manufacture coolers at affordable prices for the masses. Inspired by overwhelming response from the consumers, the company transformed itself from a mere manufacturing unit into a revolution with over 4 million sq ft area facility to look upon. It was our quest for excellence and grand vision to grow into a multi-product company that led to our expansion. Attention to quality at affordable prices led to huge demand and the emerging class of consumers fueled this increase. Today it's a name synonymous to trust and quality across the country.